Growing a Business Is Hard
Almost every entrepreneur will experience the plateau of business growth at some point. It’s important to understand that growing a business is tough–growth doesn’t come overnight. Like growing a plant, growing a business is a process that requires attentive nurturing and careful strategizing in order to truly reap the fruitful rewards that might seem out of reach.
1. Understand your customers
Having a detailed understanding of your customers’ will help you craft a more engaging marketing strategy that will lead to growth. In order to do this effectively, you must develop detailed buyer personas of your target customers. Many businesses construct their buyer personas by considering conventional demographics like age, gender, and location, but this really isn’t enough information to truly understand your customers. Developing advanced buyer personas is no simple task and the specific data points you need to consider depends on the function your business serves. Ultimately you should understand your customers enough to develop an emotional connection with them. Some expert marketers even claim that you should understand your customers better than they know themselves.
2. Engage your customers
In order to ensure that your customers feel valued and appreciated you must engage your customers effectively. A satisfied customer is more likely to be loyal to your business and refer their friends to your company. Customer service is one of the most important elements of customer satisfaction. If you’re not already active on social media, you should set up company accounts as soon as possible. A good social media presence allows you to bridge the gap between you and your customers. Social media can be a great way to address any concerns or questions that your customers may have and it provides you with a fantastic platform to develop a content marketing strategy. Content marketing will attract new customers and help current customers understand your corporate identity.
3. Encourage loyalty
One of the most critical elements for growth is encouraging customer loyalty. Attracting new customers is critical, but it’s not everything. Incentivizing your customers to remain loyal to your brand will guarantee you consistent sales and will keep potential customers out of the hands of competitors. Sometimes making your customers feel valued is enough reward for them to become loyal to your business, but often establishing loyalty can require a little more incentive. Creating loyalty programs and offering promotions for returning customers are some of the most common yet effective strategies to promote customer loyalty.
4. Tell your story
Your ability to tell a convincing story behind your business directly correlates to your business’s growth potential. Your business story should take its audience on a journey. Someone that hears your story should walk away feeling more connected with your business and truly understand the reason your business exists and what value you wish to add to the world. Your story should narrate your company’s progression from start to present and include the future vision of your company. A compelling story inspires your employees, makes your organization attractive to potential partners, and creates authenticity and credibility that will generate more customers and leads.