DIGITAL MARKETING IN JACKSON MS

Get The Word Out With

Digital Marketing

Digital marketing and all of its components will help you raise awareness of your business in the community. In turn, your sales will increase. According to OptinMonster, email marketing has a 4400% ROI – and that’s just one of the things I do! Read below to see how digital marketing in Jackson, MS will help you!

An All-Encompassing Approach

I take an all-encompassing, holistic approach to make sure that your business is getting out there in every way it can. I use the latest and most advanced tools including AI and Machine Learning. I also deeply integrate my digital marketing efforts with SEO and professional graphics.

The Types of Marketing Digital Blank Excels At…

CONTENT MARKETING

With original and useful content for your website, you can become the go-to authority for your industry. Each and every piece of writing will be an SEO-optimized piece of content, so you can be sure it’ll reach the right people.

REMARKETING CAMPAIGNS

Targeting those customers who’ve shown interest in your business in the past – or bought from you can help boost your conversions. You can reach your customer when he or she is ready to buy! Let me show you just how useful this is.

PPC ADS

These are the little ads you see whenever you search for basically anything on Google. Targeting the right people – as well as tracking who your ads reach – is important for your investment. Get your Google Search ads done correctly so that your business gets to the most people possible.

VIDEO MARKETING

“People watch 1 billion hours of YouTube per day,” says Techcrunch.com here. If you want your business to keep up with the times, you’re going to need video marketing. We can find what your business needs together.

EMAIL MARKETING

Take advantage of email marketing! Basically everyone has an email address, so your reach will be high. Like social media, it keeps you Top-of-Mind and you can combine it with a content strategy as well to get the most out of your investment in marketing. I’ll get you set up!

SOCIAL MEDIA MARKETING

Your customers need to be reminded of you constantly. Like this, you’ll be the first one they think about when they need your service. Combine this with a regular content strategy, and your business will be set.

Let’s Talk

Interested in seeing what I can do for your business? Click below to get a full SEO and marketing audit – learn exactly how I can help you do better for less!

Digital Marketing FAQ

WHAT IS MARKETING?

Marketing is one of the most fundamental functions of a business. Think about it this way, your business can produce the finest goods and services on the planet, but if nobody knows about it, you’re wasting your time!

For small businesses marketing this is especially important because it expands your market share and ultimately allows you to grow. Small businesses that are trying to grow need to increase awareness of your brand and what products or services you offer.

At its most basic level, marketing is the process of getting a deeper understanding of who your current and target customers are so that you can anticipate and ultimately satisfy their wants and needs. Up until the ’90s, there was one mainstream of marketing and that was traditional marketing. Today, there’s a new kid on the block and that’s digital marketing.

WHAT IS TRADITIONAL MARKETING?

The main distinguishing factor between digital and traditional marketing is the medium used to communicate with your customers.

Generally, traditional marketing reaches its audience through magazines, newspapers, billboards, and other print ads. Traditional marketing is by no means outdated and it’s still incredibly effective in reaching specific groups of customers. In the world of marketing, it’s imperative to have several streams of outreach built into your marketing strategy—especially if you’re a new business.

Before selecting a marketing strategy, you must have a good idea of who your audience is. As you can imagine, most of the people reading the newspaper or watching the television are different from those who might be likely to stumble across a Snapchat advertisement.

One of the greatest benefits of traditional marketing is the sheer amount of people that you can reach and the creativity that you can employ in the process.

WHAT IS DIGITAL MARKETING?

Digital marketing makes use of digital channels of communication to market to your customers through the internet. With digital marketing, your potential growth is limitless and as a business owner, you have a lot more control over the direction you want to lead your marketing strategy.

The total projected revenue in the e-commerce industry is expected to reach $4.9 trillion in 2020. In the US today, around 10% of retail sales take place in the e-commerce space. These astounding figures call to attention a crucial features in today’s buyers—they place trust in the internet to tell them what they should buy. There is an abundance of customers that shop on the web and with proper digital marketing strategies, one can tap into this group of buyers and experience immense growth. Additionally, digital marketing strategies can provide you with an analytical toolset to effectively identify who your target audience is and what their buying habits are. Moreover, digital marketing tools can provide you with responsive feedback tools that show data like your conversion rates, impression numbers, and marketing optimization evaluators.

One of the most attractive elements of digital marketing is that it’s incredibly scalable. This means that as your business grows, your outreach and audience grows with you.

CAN I USE BOTH?

Of course! In fact, the best way to market your small business is to implement both traditional and digital marketing strategies and that find the perfect balance of each. I mentioned earlier that your business could have a perfect product but it wouldn’t mean much if nobody knew about it, similarly, you can have fantastic branding and marketing campaigns but if it’s not reaching the right people you’re seriously restricting your potential growth.

Striking the balance between digital and traditional marketing strategies is precisely how you can ensure your campaign is reaching your target audience.

Given the stellar importance of having the perfect small business marketing strategy, finding marketing consulting services is a good idea. Investing in your business’s marketing strategy is one of the most valuable decisions you can make in promoting the growth of your business, as Milan Kundera famously said: “Business has only two functions—marketing and innovation.”