How Can I Implement SEO For My Business?

by | Jun 16, 2020 | SEO Tips | 0 comments

SEO Is Not Hard

SEO strategies will fall into one of three categories: on-page SEO, off-page SEO, and technical SEO. It’s important to note that all of these SEO categories still have one main overarching focus—to increase the quality and quantity of organic traffic being directed to your site. As mentioned prior, on-page SEO focuses on content that’s literally ‘on your page’, generally it focusses on the efficiency of your site, the user-friendliness, and the integration of specific keywords that will help with your websites ranking in the SERP. Off-page SEO focuses on ‘backlinks’—which are links from other sites that will direct traffic to your page. Finally, Technical SEO refers to the backend structure of your website that will improve search engine rankings. One way to visualize the relationship between on-page and technical SEO is: on-page SEO ensures your site is optimized for its users, while technical SEO is optimized for search engines. Many SEO strategies require a fair level of technical knowledge and poor implementation of SEO may do more harm than good. Fear not, however, there are many strategies that you can implement yourself. Below, I will provide you with some of the most fundamental steps in creating a basic level of SEO for your site that you can begin implanting today:

  1. Determine what your target customers are searching for

    • It’s likely you already have a pretty good idea of what your customers are searching for, as a lot of it is common sense. Let’s say you run a small dentistry clinic in the Jackson area. You can begin with the obvious assumption that your customer’s searches will look like: ‘dentists in Jackson’, ‘teeth cleaning in Jackson’, and ‘best dentists in Jackson’. A good place to start is to brainstorm local SEO keywords—that is keywords that are tailored to local searches. As a business owner, trust your instincts, you likely already have a good idea of who your customers are and what they want. So similar to the example I listed above, go ahead and make note of what your customers might be searching for. Next, you want to do some research to determine a list of optimized keywords that can be implemented on your web pages to drive more traffic to your site. A simple start could be to expand your list by using Google autocomplete results. In fact, Google has many SEO tools that you can begin using for free. For example, google’s keyword planner is a great tool to utilize in order to refine and further develop your SEO keyword list. You may also want to look for other SEO tools that can provide you with more data on popular organic searches pertaining to your target users.

  2. Optimize page content

    • Once you’ve developed an SEO-friendly keyword list, you can move on to implement this list throughout your website. You should consider your meta title as the first introduction that your website will have to potential visitors. Your meta title is what’s going to catch potential traffic first, so keep it short, compelling, and ensure to include some of the most relevant keywords you found in the previous step. Contrary to what might be inferred from its name, the meta title is not going to show up on your page, rather it will only appear to your users on the SERP. Images on your site should be optimized too. Often search engines are not good at recognizing what your images are, so be sure to include a brief and descriptive ‘alt-tag’ for your image to ensure search engines can better understand your content, giving you better rankings in image search results. Finally, you should ensure that your site content is aesthetically appealing and user-friendly. You should ensure that all site content is visible and legible and that all of its functionality works as it should. Perhaps show your website to some friends and ask them for feedback or areas for improvement.

  3. Ensure your site is accessible 

    • Research indicates that 40% of web visitors leave a site if it takes more than 3 seconds to load, further, 53% of mobile users leave after the same duration. You can use another free Google tool to determine your current site speed, the tool is called: PageSpeed Insights. This tool will give you indicators as to what’s hindering your speed, so you can make adjustments to your site accordingly. Google research indicates that somewhere between 50-60% of all Google searches are conducted on mobile devices, so it’s imperative that you ensure that your site is mobile-friendly. To do so, an excellent tool you can employ is Google’s mobile-friendly test tool which will provide you with mobile functionality errors if they are present. Finally, you should also ensure that your site has an SSL certificate. SSL stands for secure sockets layer and it enables encrypted communication between a web browser and server—providing users with an additional layer of security. Websites with SSL certificates can be recognized by the little padlock in the URL bar. There are many online services that allow you to install an SSL certificate for very reasonable prices.

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